Suggy Logo

14 Apr 2011
logos No Comments

Quiet time-limits, search and research, brainstorming, pure stream of consciousness and creative madness led to the creation of a good logo.

To begin, I’ll tell a few words about Suggy.

What is Suggy?

Suggy (from the english “Suggestion”) is free system which recognizes the interests of users and generates suggestions of websites and other users with similar interests in Internet. While you surf, Suggy learns what topics you are interested in and what sites do you prefer — and offers other interesting sites on the same topic. In this case you do not need to think about what pages you would like to attend, you do not need to invent and enter search keywords — Suggy will automatically detect your interests and find a similar new web pages. In addition this is online community where you can find new friends with ability to communicate, share, advise and discuss in different themes with focusing on specific interests of user.

What is Suggy not?

This is not a search engine, this is a new approach to finding the information you need. If you urgently need to find some new information for you, Suggy not be able to help you. But if you have a specific area of interests and you visit sites on these topics and would like to learn about these new Web pages — there Suggy can become your indispensable assistant. Also Suggy is not a social network, there is no question like “who knows whom”, but “whose interests are similar with mine”. And it’s not a system of social bookmarking — new pages are offered not on the basis of the favorites of other users, but based solely on personal surfing history.

So, here are some wishes of the customer for logo design:

What we do not want:

- fashionable hi-tech logo, which is typical for many Internet start-up there;
- strict corporative logo;
- too tricked and too formalized logo, over which the brain can be broken;
- child logo a la ebay;
- and of course coloring book in google-style;

What we want:

- a simple logo, easy to understand for masses;
- cheerful and positive — but in moderation, without busting aside “childish”;
- convenient for theming — ie, for example, on holiday (Halloween, Christmas…) so we can simple themed;
- easy to manage and use in print on objects — plates, pens, tattoos.”

 

 

And here is the final result, meet approved Suggy logo:

Suggy, approved logo

…and below are several draft logos created in a fit of creative madness.
Fingerprint of user interests, S-leter shaped:

Suggy, some draft logos

 

Not very successful attempt to play with the infinity sign.
More suitable for some 8TV-channel :) :

Suggy, some draft logos

 

Fishing hook which pulls sites from the Web and pecked bobber:

Suggy, some draft logos

 

The Doors. Into world of your interests:

Suggy, some draft logos

 

…and the key from the doors:

Suggy, some draft logos

 

Relax martini-style Suggy:

Suggy, some draft logos

 

Mouse — the main tool of any web-surfer, or rather “sagger”:

Suggy, some draft logos

 

Here the space theme start. Interests spinning around the man as satellites at the orbit:

Suggy, some draft logos

 

Planet from “The Little Prince”, Saint-Exupéry as a symbol of inner world,
the interests of the user-identity:

Suggy, some draft logos

 

Orbit of Saturn with satellites-interests:

Suggy, some draft logos

 

Here go animal themes. Owl as a symbol of a wise advisor:

Suggy, some draft logos

 

As is known, the ants have a good collective self-consciousness:

Suggy, some draft logos

 

This is sleuth on interests. Big nose to sniff better. Wags his tail:

Suggy, some draft logos

 

Animal theme continue, this is eyes of mad Suggy user. Also can be similar with 2 phones for the hearing impaired. Or new DJ mixer model with vinyls:

Suggy, some draft logos

 

Pictures of computer-related subject reflect the electronic essence of Suggy:

Suggy, some draft logos

 

Memory sign on screen means that Suggy actively uses its memory for storing the recognized user interests:

Suggy, some draft logos

 

So it all began. When you turn on the terminal it was welcome line and blinking cursor:

Suggy, some draft logos

 

Just different colorful logo variations:

Suggy, some draft logos

 

Variations with arrows:

Suggy, some draft logos

 

Variations in maze style:

Suggy, some draft logos

 

I figured how it would look written with musical notation symbols:

Suggy, some draft logos

 

Play with magnets theme — Suggy just attracts websites of your interests:

Suggy, some draft logos

 

This is filter. That filters the shit and left the good:

Suggy, some draft logos

 

Just a light bulb:

Suggy, some draft logos

 

Below is variations on web-surfing theme and S-letter shapes:

Suggy, some draft logos

 

It was idea to use a zip code as analogy with web-pages indexing in search engines:

Suggy, some draft logos

 

Here I would like to show binocular, but it turned out quite different:

Suggy, some draft logos

 

Just ring-net:

Suggy, some draft logos

 

Suggy blockbuster:

Suggy, some draft logos

 

Suggy’s law:

Suggy, some draft logos

 

Hmm, idea is close… something near… almost…

Suggy, some draft logos

 

That’s it! Clean Suggy logotype:

Suggy, approved logo

© 2009

Also for this company was made:
Suggy website and icons design
Suggy animated presentation

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